Let’s be real with each other- our online presence is our first if not only connection with potential customers and our visual presence can be the deciding factor between our success versus our competition’s. As business owners, we wear many hats from general management, accounting, customer service, to being our own marketing and advertising director. I believe being able to have a gallery of professional images to use across social media, your website, emails, and printed marketing with allow you to have high quality and consistent campaigns saving you time and bettering your customer’s experience. The investment into your business is creating trust and separating you from others in your industry.
Investing in branding is a huge undertaking (I get it!) and it’s hard to trust someone else to see your vision and help you drive the success of your brand. I believe in a very collaborative branding session–starting from our first contact I want to hear all about your business and what makes it special. Why are you doing what you do? Why should people choose to work with you? How do you want to communicate with clients? Which social media platforms and marketing campaigns are the most successful for you? Answering these questions, we can create a plan of the type of photographs you’re going to need for your business at this time. This can range from personal or staff branding, a demonstration of services, product photography, or a mix of everything. From there we can discuss the logistics–the who, what, where, when of it all!
If you’re here then that means you are a business owner who is working hard to make their business a huge success. Whether you make products, provide services, or create an overall experience for clients, your business has a special niche that needs to be shown to the world. Through professional photography, we can tell the story of your brand, who you are as a business, what you have to offer, and why customers should choose you.
Branding sessions are my most collaborative type of session where we as we as business owners truly come together with our ideas to execute an amazing collection of photos from start to finish. With your expertise on your industry and my creativity as a photographer, we can come together to create something truly amazing. I strongly believe in the power of working side by side to make sure your business' story is told in the way you want it to be.
Additionally, I offer a collaborative culling experience that I do not offer in any other type of session. A collaborative culling experience is when I bring up all of the raw images (unedited) from our session and we sit and choose which ones you want in your final gallery. This allows you to have full control of what your final images you will receive. I have found that this extra step in branding sessions really allows business owners to see their vision come to life, keep them inspired, and allow them to make the most out of the final product. Once we have culled through the photos together then I take the selected photos through my editing process. At the end of the day, we can both be assured that you are getting the best of the best and meeting your business' marketing needs.
For personal branding, you can of course bring multiple outfits! Before your session we can talk about how many outfits will be suitable for your session length. We also can discuss further details of jewelry, shoes, and additional accessories (watches, ties, bags). Also, based on your branding needs we can discuss bringing additional props to enhance your branding message. ie.) If you’re a hairstylist you can bring scissors, photographers bring cameras, etc.
If you are not local to metro-Detroit and have a physical product that you need photos of, you are more than welcome to ship the product directly to me. If you include a return address label, after I finish photographing your products I will ship them back to you.
Work from your home? Same here! It’s totally fine if you don’t have a storefront or office space where you want to take photos, depending on your exact needs we can use an outdoor space, rent a studio, or use an AirBnB.
Businesses need photos for so many different purposes– from social media posts across Instagram, Facebook, LinkedIn, and more to photos for their website and blog posts to printed marketing materials such as flyers, business cards, and banners.
Something unique that I offer that is exclusive to branding sessions is after our session together you have the option to participate in a Zoom call with me where we go through the RAW (unedited) images together. I find that in branding sessions some entrepreneurs find it helpful to choose the final images that will be edited. While not mandatory it is something I offer so that you are able to choose the images that best represent your vision and voice.
After your initial inquiry, I will email you my branding brochure which includes more information about branding sessions, a questionnaire so I can get to know your business better, and a list of my packages and add ons. Once you have submitted the questionnaire and reviewed your options, we will schedule a phone consultation where we will discuss your business’ needs in more detail. Based on your needs we will discuss which package is best, any specific requests you have, location options and fees. Once we decide on the details, I will send a contract and invoice to you. After signing the contract and paying the nonrefundable deposit, you will be fully booked with your date secured.
Do your product listings need specific dimensions? Do you only need photos for Instagram in their 4x5 crop? In your branding consultation we can talk about your intended use and if you want the final images cropped to a specific dimension and I am happy to do that for you.
My packages four hours and above include a second photographer. Having a second photographer at your day allows for different angles to be captured, extra candids, and a second person to help keep a smooth timeline.
Frequently Asked Questions
Alyssa Napier Design
"I am so impressed with my branding photography! Emily was such a pleasure to work with and I am in complete awe of the high quality pictures she provided me with. She made me feel super confident and comfortable during the session, and suggested so many poses that I would have never thought to do on my own, but am so glad we did! I cannot recommend her enough! I will definitely be using her services again for other business and personal photography needs. Her price was very fair and the turnaround time was quicker than expected! I just can't get over how in love I am with my pictures!!! I can't wait to use them for my social media and eventually a website."